System Sales is not the same as gross sales beneath IFRS because it consists of the sales from franchise restaurants which are not recorded within the monetary statements of the Company. 2.1 INTRODUCTION When a firm or firm is considering coming into a new market, the query arises as to one of the best means of attaining it. There are plenty of entry modes open to it and each has its advantages and disadvantages, and managers of the agency must know and contemplate these rigorously when taking a call on which type of mode to use. Some of these entry modes are exporting, licensing, franchising, turnkey contracts, manufacturing, contracts, joint ventures and wholly-owned subsidiaries Hoffman .
