A franchise is a business whereby the owner licenses its operations—along with its merchandise, branding, and knowledge—in exchange for a franchise payment. Although international franchising has occurred in East Asia over the previous 20 years, surprisingly little or no educational research has been undertaken to understand key dynamics of this marketing phenomenon. The function of this paper is to examine franchise assets, which is a key construct within the internationalization of retail franchising. We identified the highest 26 retail franchises that made the listing, starting from fast informal eateries to convenience shops. In latest years, the thought of franchising has been picked up by the social enterprise sector, which hopes to simplify and expedite the method of setting up new businesses. A variety of business ideas, such as cleaning soap making, wholefood retailing, aquarium upkeep, and resort operation have been recognized as suitable for adoption by social companies employing disabled and disadvantaged individuals.