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The new franchise owner features many advantages from the association with the principle franchise firm. The franchisor offers a nice deal of enterprise experience that might take years for the common enterprise individual to acquire. Potential franchisees can choose a franchise based on their location, pursuits, resources, and wishes, which implies that getting into into a franchising arrangement can be a versatile course of. A franchise settlement can have many benefits for both the franchisor and the franchisee. There are three major kinds of franchises – business format, product, and manufacturing – and each operates another way. A chain store is characterised by the possession or franchise relationship between the local business or outlet and a controlling business.

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There are more than 300 franchise systems and the variety of franchised outlets approaches 2000. Kazakhstan franchising started with the emergence of a “Coca-Cola” manufacturing facility, opened to sublicense a Turkish licensor of the identical model. Other brands which are also current in Kazakhstan through the franchise system embrace Pepsi, Hilton, Marriott, Intercontinental, and Pizza Hut. The code also regulates the content of franchise agreements, for instance in relation to advertising funds, a cooling-off interval, termination, and the resolution of disputes by mediation. Marketing is what differentiates related firms from each other.

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