With master/area franchising or joint venture franchising a high degree of accountability for the native market operation is transferred to the master franchisee or business companion. In Ghana, both the product distribution and enterprise format franchises are practiced, however they are completely different franchise arrangements which have been recognized. Micro franchising as is the follow by Fan milk Ghana limited has been recognized as a method of contributing to the structural poverty reduction in Ghana Keizer . Another franchise association that has been adopted by the Ghana Social Marketing Foundation is the concept of conversion franchising. According to Fairbourne micro franchising is most well-liked for small businesses whose start-up prices are minimal and whose ideas and operations are simply replicated. It includes the systematizing of microenterprises to create and replicate turnkey companies for the poor.
Differences Between Franchises And Firms
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